Become a player in the digital marketing realm
Digital North Bootcamp will train attendees on how to use the digital landscape to reach target markets through:
Pay-Per-Click | PPC
Internet marketing where the advertiser pays a fee for each their ads are clicked. Commonly referred to as “search engine advertising”, Google PPC ads are referred to as AdWords.
A way to target users who have visited your website while they are browsing on the internet. For example, you may notice after visiting a particular website, ads for their product or service follow you around on other websites.
Search Engine Optimization | SEO
Used to increase traffic organically to a website by having a high ranking placement in the search results page of a search engine (most commonly, Google Search).
Social Media Marketing
Increasing traffic to a website, attracting customers, making sales and generating leads by using social media platforms.
Website and Content
Text, images, sounds, animations, videos on a website. You may have heard the term “Content is king”. This encompasses user experience, information architecture, content strategy, etc.